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Field notes from the open water

Long-form thinking and conversations on building predictable B2B growth.

Issue 1 · Spring 2026

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Demand Generation

Blue Ocean SolutionsSeptember 2, 2026

Leads Without Referrals: Why Your Referral Pipeline Isn't a Strategy

Referral pipelines feel safe but leave B2B revenue exposed. Build a repeatable system for leads without referrals using content, SEO, and outbound today.

12 min readRead

Reading room

The blog

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B2B Marketing

LinkedIn content strategy for B2B: how to turn posts into pipeline

A working B2B LinkedIn content strategy that turns posts into pipeline: formats, cadence, profile fixes, and conversion moves that book real discovery calls.

September 2, 2026 15 min read

B2B Marketing

B2B case studies that convert: how to build social proof that sells

Learn how to build B2B case studies that convert skeptical buyers into pipeline with proof frameworks, formats, and distribution tactics that actually work.

September 2, 2026 15 min read

B2B Growth

B2B website conversion rate: why visitors leave without contacting you

Average B2B website conversion rate sits between 1% and 3%. Learn why qualified buyers leave your site without contacting you, and how to fix that fast.

August 26, 2026 13 min read

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